Tips on Making Sure Your Promotional Video Content is Targeted to Your Audience

By | April 10, 2017

Did you know the human the mind thinks in pictures? Try it yourself if you don’t believe me, think of the phrase right now for example targeted web traffic, what do you think of?

Maybe a picture of the last site you visited with a post on attracting web visitors, or perhaps you see a picture of your empty Clickbank account that you know will only get filled once you get a stream of visitors.

The point of all this is you do not think of a word or phrase as “text” but instead you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a video player than can play movies anytime you want.

Doesn’t it then make sense to produce content that will resonate better with your visitors? Pictures and better still videos will do just that.

A picture, or a video is usually one of the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,many hundreds of them in fact dedicated to sharing images and videos and they are some of the most web traffic of any websites on the internet. Why? People absolutely like watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you produce should offer relevant and useful information to the viewer, and should be targeted to their interests and needs. If you just promote yourself, then you are likely to be very disappointed with the outcome. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be a really powerful testimonial because it can give the visitor the “proof” that your product or service is the real deal, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertisements if you are ever looking for ideas on video content. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1. Identify the problem in the mind of the viewer.

2. “Offer” a solution to the problem.

3. Introduce some other people who “love” the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (can only buy for a limited time, etc).

6. Introduce some bonus items (2 for the price of 1, order in next 30 minutes to get a fantastic bonus, etc).

It is no surprise if you look at the list above to realize that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would suggest that if you are trying to “sell” in your video that you cover a similar theme using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should “excite” your prospect just by seeing it, so a or a snappy picture or something to get to the problem immediately is a good start.

Once you have their initial Attention you have to convert this into genuine Interest. How is your product going to help out your prospect? Will it make their life better? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s now the time to get them to want the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some extra bonuses, you really want to make it a “no brainer” for them to purchase. An iron clad money back warranty is also wise here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to increase until you get them to click the purchase button.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are attempting to get them to do. Be very specific and let them know exactly what you want them to do. This step is something many marketers leave out, so make sure you do not leave this step out.

Be sure that your promotional video is all about the benefits your prospect will receive. Just make the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be well on your way to get a great response from your video.

Tim Buchalka and his brother Anthony operate the very popular take over page one website. Visit today to get your hands on 117 minutes of video footage showing how they used video to drive web traffic to their website. You can apply the same information to get visitors to your website! The free case study is only available for a limited today, so grab your copy today.

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