A landing page, also referred to as a “squeeze page” or “lead capture page”, is used to obtain customers onto your subscriber list. In its easiest form, a landing page is a one-page file with a box for your visitor to input their name and e-mail address to sign up for your subscriber list or newsletter.
Getting people to provide their details, however, is not as simple as it would initially appear. Numerous reasons exist for an individual to keep their individual details, such as their right to personal privacy and the fear of being spammed.
Here are 4 suggestions that I think will offer you a running start for creating an effective landing page. Usually, an excellent landing page will transform one in five of your visitors into subscribers.
Firstly, and perhaps essential of all, you ought to offer a freebie in exchange for your visitor's e-mail address. Deal an unique report or a sample of your paid product to your visitor in exchange for their details. An excellent way of preparing a product to distribute to your visitors is to utilize private label rights material.
Personal label rights is simply a name offered to a product, or items, that you can buy on the web for little loan, or in many cases free of charge, and use in whichever method you wish. You might use the product as-is, re-write it, or integrate it with other info items that you own.
Second of all, your landing page should be professionally-written. When writing your landing page, treat it as if you are writing a sales letter. While you are not necessarily aiming to make a sale or trying to get somebody to buy your item upfront, having the ability to attract your visitors to provide their information to you is equally as important as offering your product.
Thirdly, other than your opt-in type and crucial terms and disclaimers, there should not be any other links on your landing page. This is necessary since you do not want your visitors distracted from the task at hand. Also, avoid putting Google Adsense on your landing page.
Remember that your landing page has just one objective, which is to legally obtain the names and e-mail addresses of your visitors.
Lastly, enhance the advantages of the giveaway you are offering to your prospective subscribers. Focus the majority of the attention on motivating your visitor to download your complimentary deal. Later, you gently remind your possibility that he or she has absolutely nothing to pay, however simply merely to subscribe to your newsletter in exchange for the giveaway.
As a last thought, in order to develop trust you can include your hand-written signature or a picture of yourself explaining who you are and why your visitor must care.
For suggestions, tricks and advice to assist you succeed online, please visit my blog at http://www.online-marketing-review.info. While you exist, grab yourself a copy of my FREE ebook “Private Label Rights: Exposed”.