Are Your Subscribers Receiving Your Newsletter?

By | July 14, 2016

In my e-mail one day, I received the following message: “Hi, I am a customer to your ezine and got the connected email. Please encourage if this is actually from your site. Thank you.”

The accessory was from my newsletter program. It was notifying my dear customer that since her mail kept bouncing, “I’m not going to attempt once again; this message has actually been in the line too long.”

1. The Problem Why was my newsletter bouncing? My newsletter program reports getting this message: “… The information presently available to AOL suggests this server is sending unsolicited email to AOL. Based upon AOL’s Unsolicited Bulk E-mail policy at http://www.aol.com/info/bulkemail.html AOL can not accept further e-mail deals from this server. Please have your ISP/ASP or server admin call AOL at 1-888-212-5537, or visit http://postmaster.info.aol.com for more details.”

Generally, I was being implicated of sending out unsolicited business e-mail. This was a double opt-in subscriber. I do not do spam!

America Online, Inc. (AOL) had obstructed my subscriber from receiving the e-zine she requested. About fifteen percent of my subscribers utilize an AOL e-mail address. Not just am I adversely affected, however my AOL subscribers are not getting their emails.

In contacting AOL sales and technical support, I found myself versus a brick wall. Although, I was repeatedly provided a free trial to their service, they were not able to assist me restore my customer.

“Why do not you contact your customer and have them whitelist your e-mail address?” How? All I have is her AOL email address and everything I send out to her fails. Believe me, I have actually tried. (You could utilize another e-mail address, I suppose, to fool AOL, but why should you need to?)

Obviously, they definitely chose not to get rid of the block versus me. (If you would like to find out more about AOL, try the search terms “AOL” and “AOL sucks” in a significant search engine.)

< br/ > By the way, it isn’t really just AOL that is doing this. Some other significant Internet Expert (ISPs) are doing the exact same everything. As well, some popular e-mail software programs likewise filter out wanted emails.

2. Some Solutions If your subscribers are not receiving your newsletter, here are some everythings you can do to minimize the problem.

1. Alert your subscribers. On your newsletter signup page, explain why they may not get your e-zine. Discuss about e-mail filters; ask them to whitelist your domain, not just to bypass the ISP spam filters but also to enable mail through any e-mail software application they may have.

< br/ > 2. Aim to avoid utilizing words that set off spam filters. Personally, I do not like this one; it smacks of breaking my right to free speech, flexibility of the press, et cetera. (Yes, I know. With rights come obligations. However, I am acting properly!) As a practical matter, though, it’s something you need to think about. (I had my newsletter checked by a popular spam mosaic and it passed with flying colours.)

3. Send out a text e-mail notifying your customers that the existing problem of your newsletter is readily available online at your website. (It might also be a great move to have an archive of previous concerns there, too, to improve your material and search engine rankings).

4. Consider utilizing alternative methods of communicating. For example, you might attempt Actually Simple Syndication (RSS).

Oh, by the method, my replies (with read invoice requested) to my dear customer’s e-mail address appear to never have actually made it. To her I state: “If you’re out there somewhere, please re-subscribe. You may wish to believe about using a different e-mail address, though.”

The Author delight in sharing marketing ideas and tips with others. He works for ATC Distribution which provides iPhone 4 Accessories and wholesale ipad cases

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